Privacy Shield, rebranded to prevent any association with its predecessor, is designed to offer new safeguards around access to data by public authorities and give citizens the right to take legal action against companies using their data.
It will also create an independent ombudsperson role and have an annual review procedure.
EU Commission announced that this will take just three months to implement. Commissioner Vera Jouleva also made assurances that the rules would still be suitable when new data protection regulations come into force in 2018.
Source: TNW news